With over 50,000 titles,
tubi has niche films for everyone.
Even media buyers.
Our B2B brief was to let media buyers who place digital content to know they can reach all their demographics on tubi. The solution was to show just how niche tubi can be by creating a new genre of film that’s exclusively for media buyers.
Our film series, “The Call To Action,” consists of three films featuring media buyers as their work and life balance comes into question - each in the style of popular content on tubi, like True Crime, Mystery, and RomCom.
We launched the films during Newfronts & Upfronts conferences 2023, where media buyers decide where to place their digital media for the year.
The Case Study:
The Series Trailer:
Or visit tubi to watch the films here.
THE FILMS:
Under The Impression:
A mild-mannered marketing professional is put in the hot seat
and interrogated by his higher ups when the wrong creative is trafficked.
The Gen Z Next Door:
Tasked with researching the Gen Z audience persona, Anna takes a step
into the unknown as she tries to understand her younger neighbor.
Request For Proposal:
A media buyer and her graphic designer best friend come up with
an ad campaign targeting her boyfriend in hopes it will convince him to propose.
THE POSTERS
We placed the movie posters as OOH near where media buyers work in NYC
and where the 2023 Newfronts and Upfronts events took place.
