is the first one we began rolling out in New York City, namely parts of Brooklyn. It had a can of PBR, a Holga camera, ironic sunglasses, American Spirits cigs, and a yellow fixie bike chain. Someone posted it to Reddit and within hours it had over 700,000 views.
It quickly built up steam on social media and some online publications took notice.
The next traps set were BRIDGE & TUNNEL TRAPS in the Lower East Side and in Midtown Manhattan. They contained Drakkar Noir cologne, Sunless Bronzer, Spikey Hair Gel, Path train tickets to Jersey, a Long Island Rail Road schedule, and a gold chain.
The next traps were TEA PARTY TRAPS in Washington D.C.. They had a Tea Party Manifesto book, Gun Cleaner, The US Constitution, Don't Tread On Me stickers a NObama button and a No More Taxes pin.