VENDING MACHINES WHERE THEY ARE NEEDED THE MOST
We placed Snickers branded vending machines around the country where people make mistakes. Each one had a site specific headline, like outside a wedding chapel, it read, "You don't think things through when you're hungry."
The machines deliver a free Snickers to help them fight hunger when participants tweet a unique hashtag from their phone.
And if you can't control yourself and want to see the video about this for some reason, here it is, below.