AT&T asked us to raise awareness to the dangers of Texting & Driving. Instead of a creating a traditional campaign, we worked with legendary documentarian Werner Herzog to create a feature length movie, From One Second To The Next, with the goal of reaching a larger audience. The documentary showcased the devastating aftermath of texting and driving accidents from the perspective of both victims and perpetrators.
To watch the full documentary click here.
The campaign, centering around the documentary, won a slew of industry awards and Variety Magazine called it “one of the most effective public service messages ever.” But more importantly, the film was adopted institutionally and is currently shown in over 47,000 high schools and drivers education programs around the world, enlightening an entire generation of new drivers.
Some of the awards & recognition:
One Show 2014 - Gold, Branded Content / One Show 2014 - Silver, Long Form /One Show 2014 - Merit, Interactive / One Show 2014 - Merit, Documentary / Cannes 2014 - Silver, Branded Content / Cannes 2014 - Shortlist, Cyber / Cannes 2014 - Shortlist, Integrated / D&AD 2014 - In Book, Digital Film / LIA 2014 - Silver, Branded Content / Clios 2014 - Gold, Direct / Clios 2014 - Bronze, Branded Content / Comm Arts 2014, Campaign / Radio Mercury Awards 2014 - Integrated Campaign / Webbys 2014 - Public Service Finalist / Creativity Best of 2013 - Film