Building Ikea furniture is hard. Building Ikea furniture under the influence is nearly impossible.
Introducing HIKEA: A web series filming people high on drugs while attempting to build their affordably priced furniture.
These ridiculous videos took off instantly, jumping to over 1 million views on YouTube within 4 days, 2 million in the first week, and shared all around the world. We were a Webby Nominee and are now on Amazon Video.
To see more, visit gethikea.com.
Co-directed with Alex Taylor.
EPISODE 1: Giancarlo and Nicole + LSD + Nordli Dresser
EPISODE 2: Keith + Mushrooms + Micke Desk
And a little bit of analytics of how it took off:
We made the NYMag Approval Matrix too. Slightly more highbrow than Justin Beiber.