Our objective was to get more support for Greenpeace for people who don't like to go on Pacific Whaling expeditions. We came up with a new tagline, "YOU DON'T HAVE TO JOIN US, TO JOIN US."
With a shoestring budget and a lot of help, we pulled off this integrated campaign. (spots directed by Myself and Nick Cade)
Oh yeah this got a Clio Silver for TV and was shortlisted at Cannes and the London International Awards, and was in Luerzers Archive and stuff.