Coca-Cola and Delta came together to add a little happiness on flights in the place both brands meet up: on the tray table. For the Tray Art Project, we worked with 12 talented artists to create/paint/build/design art on tray tables, each one inspired by a different destination that Delta flies. A project I was a creative on at W+K NY.
We also put the originals on display at the Delta terminal at ATL Hartsfield airport.
The artists, or as the strategy people call them, "Influencers," posted their works-in-progress in the week leading up to the launch.
@Delta and Coca-Cola are teaming up with 12 incredible artists from around the world to bring art to the place where the two brands meet most often – the tray table. Click the link in our bio to learn more about this art gallery in the sky! #CocaCola #Delta #TrayArtProject #globalart || #amsterdam #atlanta #london #losangeles #mexicocity #newyorkcity #paris #saopaulo #seattle #seoul #shanghai #tokyo
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